To build awareness of ecology in minors at the communities where we do business.
This Award is conferred in coordination with the Mexican Education Department. Hundreds of elementary and secondary schools participate.
Every school builds its own ecology clubs where they perform multiple activities related to the care of the environment, as reforestation campaigns; plant nurseries, school orchards and botanical gardens; making compost; water, electricity, and gas saving campaigns, ecological pageants; campaigns and contests on recycling paper, aluminum, plastic, and glass. All these actions in the clubs and schools contributed to reduce consumption of water and electricity.
These ecology clubs get the support of specialists, coordinated by city authorities to conduct their events, and the opportunity to share ecology values with the community.