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Through MARRCO we strive for more effective community relations, building with them dialogue, commitment, trust and cooperation, as well as identifying the risks and opportunities of value creation in the communities.

Results

23
work centers

in which we set up and trained teams

In 2015 we developed the Model for Addressing Risks and Relations with the Community (MARRCO) through which we strive for more effective community relations, building with them dialogue, commitment, trust and cooperation, as well as identifying the risks and opportunities of value creation in the communities. The model also contributes to the identification of how we can optimize the actions and programs that are already implemented to maximize their mutual value.

The MARRCO program supports the development of capabilities through multi-disciplinary teams in the workplace—plants as well as distribution centers. In 2016, as part of the first phase of this model’s implementation, we set up teams in 23 work centers at Coca-Cola FEMSA, FEMSA Logística, Imbera and PTM in 7 countries: Argentina, Brazil, Colombia, Mexico, Nicaragua, Panama and Costa Rica.

In 2017, we will continue to work on integrating MARRCO into the processes, systems and work culture of each Business Unit. We also intend to expand its coverage and will begin developing an online training tool.

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