Press

Take advantage of the benefits of the center for journalists FEMSA

Promote the importance of adopting a recycling culture.

Actions

1. Promotion of the “I recycle” contest
2. Collection of PET in the participant schools
3. Recycling of the salvaged materials
4. Awarding the winners

Results

1,050
schools

participated in 2015

Since 2009, the program "I Recycle" has encourage children, teenagers, teachers and parents to live the culture of recycling by working together collecting PET.

These actions have immediate and positive benefits to the environment. Since saving energy and using less amount of virgin material in the process of manufacture new bottles, it results in lower carbon emissions into the atmosphere.

Exercised by

Presence

Of Interest