Mission and Vision

The establishment of goals and order are fundamental premises for every corporation, which is why the Mission and Vision at FEMSA are always directed toward the optimal fulfillment of its future objectives. At the same time, our Mission and Vision signal the road and set the scene for strategic planning and projects geared for success. 

Mission

Our philosophy is furthered by the desire to attract and satisfy the needs of consumers, consistently generate financial value for stockholders, as well as greater social development. Over the years, we have synthesized our philosophy into a simple Mission: “Satisfy and please the beverage consumer with excellence”.

Vision

• The focus on the fulfillment of this Mission compares only to the passion for reaching our strategic objectives.
• Duplicate the value of our businesses every five years.
• Generate an important proportion of our income in foreign markets and currencies.
• Provide our stockholders with an attractive return on their investment.
• Be leaders in the markets where we participate.
• Contribute to social development.