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Don Eugenio Garza Lagüera

Business Social Responsibility Award to
Don Eugenio Garza Lagüera


The Woodrow Wilson Center (WWC) and Instituto Mexico presented the Business Social Responsibility Award to Don Eugenio Garza Lagüera this last Tuesday, February 19th, 2008, in a gala ceremony that was held at the Student Center (Centro Estudiantil) of ITESM (Instituto Tecnológico y de Estudio Superiores de Monterrey), in Monterrey.
 
This recognition highlights the successful business trajectory and participation in the economic development of Mexico that has always distinguished Don Eugenio. It also recognizes his work as one of the most respected businessmen in the country and as a renowned philanthropist, promoter of education, culture and environmental conservation.
 

About the Woodrow Wilson and the Instituto México

The WWC is one of the most respected institutions in Washington, DC, in the area of public policy research and dialogue. It was created in 1966 by a United States Congress Decree, in tribute to and with the purpose of, perpetuating the memory of the Twenty Eighth President of the United States, Woodrow Wilson, and to his ideals in seeking a more informed political community in Washington. Its objective is to establish a bridge between the world of ideas and the world of public policy. Participants are in a serious and informed open dialogue ambiance to obtain mutual learning and enrichment.
 
The Instituto Meixco was created in 2002, and it seeks to promote the dialogue of cooperation, on the basis of a legal and political framework of all the activities undertaken in the diverse sectors of the countries: citizens, Government and private firms of Mexico and the United States; all of this with the purpose of increasing communications, confidence and respect between both nations.


Don Eugenio Garza Lagüera Biographical Sketch

Don Eugenio Garza Laguera is a man of firm convictions, discrete, modest and affable; of few words, but direct ones; a constant precursor of the entrepreneurial spirit and free enterprise.
 
He was born in Monterrey, Nuevo Leon, on December 18th, 1923. He was the eldest of 8 children of the family of Eugenio Garza Sada and Consuelo Lagüera Zambrano.
In 1957, he married Eva Gonda Rivera, with whom he raised 5 daughters. Currently, Don Eugenio is a happy grandfather of 12 grandchildren and one great-granddaughter.
 
He studied Chemical Engineering at the University of Texas and Business Administration at the ITESM.
 
In January 1947, he began his professional career as a chemist in the Cuauhtémoc Brewery research department. He reached the Presidency of the FEMSA Administrative Board, then known as VISA, on April 29th, 1969.
 
During his tenure as director of the Cuauhtemoc Brewery and FEMSA, the company progressively carved out a relevant position, both nationally and internationally. He made great investments in human resources, infrastructure, technology and distribution networks, which generated financial and social value, and that today, are evident in the nine countries where the firm has operations.
 
Don Eugenio has been distinguished for his desire to further the development of our country through education and culture.
 
He worked to improve the geographic coverage and services of Sociedad Cuauhtemoc y FAMOSA (SCYF), an organization that promotes the integral development of FEMSA collaborators and their families.
 
His legacy to society was centered on supporting education in Mexico and Latin America through the expansion of the Tecnológico de Monterrey, a leading university on the continent, founded by his father. During his 24 years as President of the Board, it evolved from a single campus with 13,819 students in 1973, to 32 education centers, with more than 95 thousand students, more than 7,600 teachers, 34 professional careers, 42 masters programs and 9 doctorates, by the end of the nineties.
 
He served as a Member of the Board for different national and international firms, such as Bank of Mexico, National Bank of Commerce, Wells Fargo Bank, Southwest Research Institute, and El Paso Corporation. He was President of the Board of Financiera de Crédito de Monterrey, from 1960 to 1982; of Banca Serfin from 1973 to 1982 and of Bancomer, S.A. from 1991 to September of 1999.
 
His entrepreneurial and social trajectories have been recognized by the Camara Nacional de Comercio (National Chamber of Commerce) of Monterrey and México City, by Bishop’s University of Canada and by The Conference Board, to name a few.
 
Currently, he is Honorary Life Chairman of the Board of FEMSA, since 2001, as well as of the Board of Monterrrey Tec.
 
Without a doubt, the creative talent of this great businessman, his capacity to generate value even when facing adversity, as well as his straight-forwardness and leadership, are captured in FEMSA, who today stands out as the integrated beverage company with the greatest presence in Latin America, demonstrating the philosophy and generation of value that Don Eugenio has contributed to Mexico, and that today offers sustenance to close to 100,000 Mexican and Latin American families.