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Milestones

A story of Growth and Innovation

Economic Value

Social Value

1890 -	Cervecería Cuauhtémoc is founded in Monterrey, Mexico, with 72 workers.
1893 -	Carta Blanca beer receives The Gold Medal at the World's Fair in Chicago.
1905 -	Bohemia, our premium beer brand, is launched.
1909 -	The shareholders of Cervecería Cuauhtémoc, together with other local investors, create Vidriera Monterrey (today Vitro) to produce glass bottles.
1921 -	Fábricas Monterrey is founded to produce crown caps and cans.
1923 -	Carbonic gas is added to our kegs to add convenience and guarantee a more uniform liquid.
1926 -	Wood cases are replaced by cardboard cases for our beer bottles.
1928 -	Acquisition of Cervecería Central in México City.
1928 -	Creation of our own malting facilities.
1929 -	Cervecería Cuauhtémoc Director Luis G. Sada helps found the Mexican Confederation of Business Owners (COPARMEX).
1930 -	Metal kegs replace wooden kegs.
1935 -	Cervecería del Oeste is founded in Guadalajara, Jalisco.
1936 -	The holding company Valores Industriales (VISA, today FEMSA) is created.
1943 -	FEMSA creates Hojalata y Lamina (today Hylsamex ) to produce laminated steel for packaging due to inability to import it from the US during WWII.
1948 -	Introduction of amber glass bottles.
1954 -	VISA (today FEMSA) acquires Humaya (in Sinaloa) and Tecate (in Baja California).
1954 -	Cervecería Nogales (Veracruz) is incorporated.
1957 -	Grafo Regia (today part of the area of Strategic Procurement) is founded.
1960 -	The 32-ounce returnable beer bottle (Caguama), the most popular packaging in Mexico to date, is launched.
1964 -	Introduced easy-opening canned beer
1965 -	VISA (today FEMSA) acquires Cervecería Cruz Blanca (in Chihuahua).
1967 -	Introduced a non-returnable glass bottle (quitapon) with a twist crown cap that doesn’t require a bottle opener.
1969 -	A brewing facility opens in Toluca (Estado de Mexico).
1977 -	Introduced a simplified two part new aluminum can (body and lid only).
1978 -	The first OXXO store opens in Monterrey.
1979 -	FEMSA acquires its first Coca-Cola franchises in the Valley of Mexico and the southeast region of the country.
1985 -	FEMSA acquires Cervecería Moctezuma.
1987 -	FEMSA gets listed on the Mexican Stock Exchange.
1993 -	The Coca-Cola franchise in Buenos Aires, Argentina, is acquired.
1993 -	FEMSA becomes partners with The Coca-Cola Company.
1993 -	Coca-Cola FEMSA gets listed on the NYSE and the Mexican Stock Exchange.
1994 -	Labatt acquires 30% of FEMSA Cerveza.
1998 -	FEMSA gets listed on the NYSE (ticker: FMX)
2003 -	FEMSA acquires Panamco, the largest Coca-Cola franchise in Latin America.
2004 -	FEMSA buys back 30% of FEMSA Cerveza from Labatt.
2004 -	FEMSA signs agreement with Coors Molson to distribute Coors Light in Mexico.
2005 -	Heineken USA granted exclusive rights to market FEMSA's beer brands in the U.S. beginning in January 2005.
2005 -	FEMSA executes a national sales, marketing, and distribution agreement with Sleeman Breweries, effective January 1st, 2006.
2005 -	FEMSA settles a nuew sales, marketing, and distribution agreement with Molson Coors to serve the UK.
2005 -	FEMSA Cerveza inaugurates the greatest malting facility in Mexico with a US$40 million dollar investment.
2005 -	Coca-Cola FEMSA inaugurates a Mega-Distribution Facility in the industrial park "Puebla 2000" in the city of Puebla, with an investment of about US$6 million dollar in modern facilities.
2006 -	FEMSA Cerveza acquires controlling stake in Brazilian Brewer Kaiser, by acquiring ownership of 68% of the equity of Kaiser. FEMSA now becomes the only brewer with meaningful operations in both Mexico and Brazil.
2007 -	Coca-Cola FEMSA and The Coca-Cola Company acquire 100% of Jugos del Valle, who operates in Mexico and Brazil, holding second and first place in these markets.
2008 -	During June 2008, Coca-Cola FEMSA together with the Coca Cola Company acquires the bottler Refrigerantes Minas Gerais (Remil). This step increases our presence in Brazil and the number of clients attended.
2010 -	On april 30, 2010, FEMSA announced the closing of the transaction pursuant to which FEMSA agreed to exchange 100% of its beer operations for a 20% econocmic interest in the Heineken Group, through this transaction we will increase our scale and geographic reach competing effectively.

1906 -	For the first time, FEMSA provides housing for its employees.
1906 -	Cervecería Cuauhtémoc founds the Cuauhtémoc Polytechnic School to offer elementary, junior-high, and technical education to its employees.
1910 -	For the first time, employees receive vouchers for medical services.
1918 -	The Savings and Investment Cooperative, today Sociedad Cuauhtémoc y Famosa (SCyF), is founded to promote educational and economic development for employees and their families.
1919 -	The first Christmas bonuses, equivalent to the balance of the employee's savings fund, are distributed to employees.
1921 -	The internal magazine Trabajo y Ahorro is founded to promote the company's values and philosophy among its employees.
1924 -	The first company baseball teams are formed and compete in formal tournaments.
1925 -	SCyF offers medical services to employees at its own clinics and through house calls.
1937 -	Cervecería Cuauhtémoc helps to found the Mexican Red Cross in Monterrey.
1937 -	The first SCyF facility, is opened.
1943 -	A group of businessmen headed by Eugenio Garza Sada, the director of Cervecería Cuauhtémoc, establish the Tecnológico de Monterrey.
1944 -	SCyF opens its first recreational and social center in Monterrey.
1945 -	The first medical clinic for employees of Cervecería Cuauhtémoc and their families opens its doors.
1957 -	The Cuauhtémoc housing development, with 1,318 houses for company employees, opens in Monterrey.
1957 -	The Centro Escolar Cuauhtémoc is established to provide education to the children of company employees in Monterrey.
1973 -	The Mexican Baseball Hall of Fame is founded in Monterrey.
1977 -	The Museo de Monterrey is founded; the FEMSA Art Collection acquires its first works.
1986 -	OXXO establishes its Ecology Award.
1987 -	Clínica Cuauhtémoc y Famosa's (CCyF's) new hospital opens in Monterrey.
1991 -	Completion of the brewing facility in Navojoa.
1992 -	The FEMSA Monterrey Biennial Art Competition starts.
1993 -	FEMSA creates the Eugenio Garza Sada Award.
1993 -	The Designated Driver Program is launched.
1998 -	Clínica Cuauhtémoc y Famosa (CCyF) earns the Nuevo Leon Quality Award.
2001 -	The Program for Workplace Integration of People with Different Abilities is formally established.
2002 -	OXXO launches its Rounding-Up Program.
2002 -	FEMSA is awarded as one of the "Best Companies to Work in Mexico" by the Great Place to Work Institute and the Mexican business magazine Expansion.
2004 -	Three of FEMSA's breweries receive the Environmental Excellence Award, granted by Mexican Federal Government.
2004 -	Clínica Cuauhtémoc y Famosa (CCyF) receives the National Quality Award granted by Mexican Ministry of Economy
2004 -	FEMSA is awarded as "Best Employer of Latin America", by Hewitt Associates and América Economía magazine.
2004 -	FEMSA is awarded as "Leader in Business and Social Responsibility" by the Hay Group, management and human resources consultant and the Latin American magazine Gestión
2004 -	FEMSA is certified as an Inclusive Company by the Mexican Fderal Government
2005 -	FEMSA is recognized as a Socially Responsible Company by Centro Mexicano para la Filantropía (CEMEFI).
2005 -	"Excellence and Enterpreneur Ethics" awarded by the Mexican Chamber of Industry
2005 -	FEMSA Cerveza starts its training program “El Mesero Responsible” (Responsible Waiter) looking to create conscience among waiters and barmen about the importance of moderate and responsible consumption of alcohol.
2006 -	For the second time in a row, FEMSA is recognized as a Socially Responsible Company (ESR) by Centro Mexicano para la Filantropía (CEMEFI).
2006 -	FEMSA is once again recognized as one of the “Best Companies to Work for in Mexico” by the Great Place to Work Institute and the Mexican business magazine Expansión.